Start Out Slow and Keep It Simple
Here is an example of how Daisy’s Yogurt Shop is using SMS in their business:
The Goal: Capture the cell phone number of interested customers and prospects so that we can continue to drive loyalty
They integrate text into their current marketing strategy by offering customers and prospects a free yogurt for signing up for the exclusive text club. As you see below, they are using DAISY for their in-store advertising. They can also use different keywords for each of their other advertisements such as: Facebook, local newspaper, and local coupon magazine.
Customer see’s advertisement, pulls out their cell phone, text the keyword advertised to your dedicated code, and then the digital coupon is sent. The clerk then ask them to reply with a secret keyword so you can track the redemption rate.
Now on those rainy days, you can simply login to our software, send out a group message and wait for the customers to come.
